Users will soon have a new feature that allows them to reduce the amount of AI-made videos appearing in their streams. This step comes as the service disclosed that it now features over 1 billion AI-generated clips.
Pilot Phase and Launch
The update is being tested over the coming weeks before a widespread rollout. This advancement coincides with a increase in content created by AI, fueled by recent video-generation tools.
The Broader AI Trend
It has been noted that almost one in 10 of the fastest-growing content creators on another major platform exclusively feature AI-generated videos. A significant portion of this material is classified as mass-produced AI material, a label for inferior, factory-style content that is typically illogical or dreamlike.
Our research shows that numerous viewers enjoy content created using AI tools, from digital art to educational videos, and we want to give people the ability to adjust the amount of that, depending on their own likes,” commented a spokesperson.
Scale of AI Content
The service shared that there are currently 1.3bn videos on its app labeled as artificially created. In total, in excess of 100 million media items are submitted to the platform daily, making clips made by AI a relatively small part of its complete catalog.
Customizing Your Feed
Users will be able to decrease or raise the amount of AI content they view by opening the topic control option in the app and picking “AI-generated content”. Other topics that are already be modified under the setting include current affairs, clothing, aesthetics, and movement.
Platform Guidelines
Its policies require creators to label lifelike AI-generated content, and it prohibits malicious AI impersonations of well-known individuals or emergencies. Any realistic artificial content that is unmarked can be deleted under its user guidelines.
In addition, the platform will now add an AI-generated tag to content made using its built-in AI features, or detected by an collaborative effort for recognizing content made by AI. This action is intended to deter users from trying to circumvent the labeling process.
AI Literacy Programs
TikTok is additionally launching a $2 million awareness program for professionals and groups to create educational content about ethical AI use. This project will benefit charitable organizations dedicated to training programming and robotics.
Content Safety Approach
The video-sharing app has supported its safety measures, amid debate over intentions to lay off numerous review team members in the United Kingdom. The company is expected to eliminate a significant number of roles in its trust and safety division in London, with trade unions and digital protection specialists expressing worry that humans are being replaced by automated systems.
A trust and safety lead clarified that people-led review would remain essential, but automated tools can safeguard staff by eliminating the most harmful content prior to it is viewed by people. TikTok stated a 76% decrease in disturbing and violent content reviewed by human moderators over the last 12 months due to intervention by its automated systems.
“We think that it’s essential to integrate staff and AI to ensure user safety,” she said. “We’ll have people as part of that process, but we additionally believe it’s highly necessary to reduce exposure to dangerous material as quickly as possible, which is why a lot of the machine support is making a difference work at speed.”
